Our Mission

Responsibly Radiant Fine Jewelry

RESPONSIBLE RADIANCE.

We think that you shouldn't need to compromise on the radiance of your gemstones, or your conscience. That's why we work intentionally with the highest quality, responsible sourced diamonds, colored gemstones, and recycled precious metals - to create gorgeous fine jewelry you can wear with a conscience that's truly sparkling.

To Live Our Mission, We're Committed To...

QUALITY

Fine jewelry can only be as good as the materials from which it's made. So we aim to use use only the highest quality gemstones and precious metals when creating our jewelry. The luxury grade diamonds and colored gemstones we use in our pieces have all been carefully selected from responsible suppliers who meet international ethical standards for sustainability and human rights. Additionally, our high-quality precious metals come from exclusively 100% post-consumer recycled sources, thus reducing their impact on the ecosystem, while still having an identical look and feel as newly mined precious metals.

Learn More About our High Quality Gemstones & Materials

DESIGN & CRAFTSMANSHIP

We give our carefully selected gemstones and precious metals the respect they deserve, by designing and crafting each piece deliberately in house so that they actually live up to our responsible radiance ethos. That means focusing on durability and wearability foremost, so each piece is something you can wear everyday, and forever.

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SUSTAINABILITY

When creating the high quality gemstone jewelry you love, it’s equally important to us that you can feel good about where it comes from. So we focus on reducing our environmental impact throughout the entire supply chain, from start to finish. Our gemstones themselves come directly from small batch suppliers who follow ethical and environmentally responsible practices, while our precious metals come exclusively from 100% post consumer recycled sources. We also do everything in our power to limit emissions created during the crafting of our finished jewelry, and to reduce paper waste throughout all our business operations wherever possible. All so that you can wear your gems with a conscience as truly radiant as they are.

Learn More About our Commitment to Sustainability

From Our Founder

"I started Rubi Jewelers because I saw a jewelry industry that cared more about looking good than it did about doing good. From the beginning, I knew that we were going to do things differently. By focusing on our social and ecological impacts without compromise, our goal is to set a positive example for the industry as a whole, helping to lead us forward into a more compassionate, sustainable, and responsible future."

From Our Founder

"I started Rubi Jewelers because I saw a jewelry industry that cared more about looking good than it did about doing good. From the beginning, I knew that we were going to do things differently. By focusing on our social and ecological impacts without compromise, our goal is to set a positive example for the industry as a whole, helping to lead us forward into a more compassionate, sustainable, and responsible future."

-Alicia Russ, Founder & CEO